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Meet the Directors


Mark Nyberg

Mark resides at N2118 River Road in Ogema. He was elected to the PEC board in 2019 and has been a PEC member for 26 years. He is a substitute teacher and a Christmas tree grower with Nyberg Tree Farm. He previously worked as a supported employment coordinator for Black River Industries, in auto sales, and as a fast food manager.

Mark enjoys a number of hobbies, including bowling, golf, fishing, hunting, attending high school sports events, and supporting the Packers, Brewers, Bucks, and Badgers. He belongs to the Wisconsin Christmas Tree Growers Association, is president of the First Lutheran Church in Ogema, and is a member of the Spirit Historical Association.

Mark has served his communities in other capacities, including holding a seat on his church council for nearly 30 years, and a seat on the Price County Town Mutual Insurance board for ten years. Mark states, “I’ve always had an interest in serving the people of the area. I feel that I have always been there for others. I have a great interest in modern technology and look forward to seeing how it can be utilized by Price Electric.”



Joan Points


Joan Points was appointed to the PEC board in 2017. She and her husband Roy reside at N8722 Walters Lane in Westboro. They have been PEC members for 35 years.

She is the administrative coordinator at Forest Springs, and works as a private piano instructor. She previously worked as the financial secretary at Forest Springs.

Joan has many hobbies and interests, including playing piano for weddings, funerals, church, choirs, and soloists. She also accompanies the Rib Lake High School choir and students performing for solo/ensemble, and the Community Ecumenical Choir. She is active as a Sunday school and youth club Bible teacher, and enjoys exploring state and national parks and historical sites, walking in nature to observe birds and wildflowers, attending music concerts and drama productions, and spending time with her family, which includes five granddaughters and one grandson.

Joan is a former member of the Rib Lake School board, having served for 12 years, as well as holding a seat on the CESA #9 board for nine years. She has been a member of the Woodland Community Church in Westboro for 39 years, and has been the accompanist for the Community Ecumenical Choir for eight years.

Joan’s experience and qualifications include the following: she was appointed to the PEC Board in 2017 to fill a vacancy; she was then elected in June 2018 to finish the remaining term. She is in the process of completing her Credentialed Cooperative Director coursework, which is a cooperative designation. She has attended NRECA regional, Dairyland regional, and state WECA lobby days meetings. Joan is open to hearing PEC member input, has experience with non-profit functions, and is a consumer of rural electrification. She has served on the Wisconsin Association of School Boards (WASB) policy committee. She works well with others in reaching decisions for the common good, has presided over board meetings in other settings, has helped to formulate and submit policy recommendations to the WASB delegates at the WASB state convention, and has an understanding of Robert’s Rules of Order. Joan has served as treasurer, clerk, and president of the Rib Lake school board, served as a member and president of the CESA #9 board, has mediated between taxpayers, teachers, and administration, and has been an advocate for students.

Joan says, “Since joining the PEC board, I have been faithful in attendance, prepared through reviewing materials in advance, demonstrated a desire to learn, and attempted to contribute intelligently at the board meetings. I am approachable to members, and willing to listen to any feedback they might have, whether a critique, comment, or compliment. I have an interest in formulation of policy and procedure, so have often contributed towards the wording of such. I am willing to approach state politicians to advocate for rural electrification. I am appreciative of the Price Electric Cooperative administration and employees and the expertise and quality they bring to their work environment, whether in the field, the shop, or the office.”


Edward Hainy

Edward Hainy and his wife, Peggy, live at N7153 Emery Hackett Road in Phillips.  They have two children, Jason and Jennifer.  They have been members of the cooperative for 31 years and Ed has served as District 3 Director since 2004. 

He is a dairy farmer, and also spends time hunting, woodworking, metalworking, logging, baking, and doing mechanic work.

Ed currently serves as the Town of Hackett chairman, and is a Price County Equity Cooperative board member. He previously held a seat on the Price County Town Insurance board.

Ed served as the chairman of PEC’s board of directors for 10 years, and has completed the available certifications for cooperative directors, including Credentialed Cooperative Director, Board Leadership Certification, and Director Gold certification.  Ed has served on a number of board committees.

Ed states, “My track record of encouraging a common-sense approach toward governance of the Cooperative has been important in maintaining fiscal responsibility to the membership. A long-term, ‘big picture’ method to address board discussions that result in decisions that ensure the viability of the Cooperative for years to come is necessary to balance the operation of the business as well as relationships with members. The Cooperative needs to remain focused on the future. ”   



Randy Kunsch

Randy and his wife, Pam, live at N11010 Highway 13 in Phillips. Randy and Pam have three daughters and one son and are proud grandparents to four grandchildren. Randy and Pam have been members of the cooperative for 32 years. Randy has served as District 4 Director since 2012 and was elected chairman of the PEC Board of Directors in June 2019.

Randy is retired after being employed for 39 years as a public school teacher in the state of Wisconsin with the last 28 of those years in Phillips. He is a parish member of Our Lady of the North, a former Knight of Columbus, and a retired Wisconsin Education Association member.

Randy enjoys watching sports (especially the Packers, Badgers, and Brewers) and is an avid reader. He has a Master's Degree. As a public school teacher Randy gained experience working with the public and cooperating with others, listening to all ideas expressed and building consensus.

As the Director for District 4, Randy's goals are to give members easy access to communicate with him and to work with the other directors to make sure the cooperative effectively serves its members today and for future generations.



Michael Zierer

Michael and his wife, Lottie, live at N8145 Woodstock Lane in Phillips. They have two children and six grandchildren. They have been members of the cooperative for 55 years and are lifetime residents of Price County. Mike has served as District 5 Director since 2006.

Mike is a retired employee of Price Electric Cooperative, having worked as a lineman, crew foreman, and Line Superintendent. He worked over 40 years at Price Electric Cooperative. Mike is a member of the National Rifle Association.

Mike's hobbies include hunting, woodworking and spending time with his family. He especially enjoys sharing time with his grandchildren.

Mike has the time to dedicate to the cooperative. Mike feels with his experience and knowledge he has acquired through the years working as a Lineman in the field and as Line Superintendent in the office, he will be able to effectively serve as the Director for District 5.



Karen Newbury

Karen and her husband, Keith, reside at W9794 Highway 70 in Park Falls (Town of Lake). Karen and Keith have two children. They have been members of the cooperative for 31 years and Karen has served as District 6 Director since 2015.

Karen and her sister have owned and operated Kountry Kafe & Katering in Fifield since 1995. She is active in the community, having served on the Education Committee and organizing fundraisers for St. Anthony’s School for seven years, as well as acting as the current treasurer for the Butternut Trail Midgets ATV Club. She is also a certified ATV safety instructor and teaches a safety class each spring.



Michael Atkinson

Michael Atkinson lives at W6908 Dam Rd in Fifield. He has three children and six grandchildren. He has been a member of the Cooperative for 21 years and has served as District 7 Director since 2012.

Michael is retired from Johnson Controls, but does work part-time at Kountry Kafe in Fifield. He is a Vietnam Veteran having served in the U.S. Navy. Michael's hobbies include power lifting, cooking, gardening, fishing, and model railroading.



Gerald Luke

Gerald lives at 2695W Hwy 182 in Park Falls. He has been a member of the Cooperative for 51 years and has served as District 8 Director since 2014. He says he is “proud to be the District 8 Director in a well-run organization.”

Gerald is a retired Municipal Judge. He served as the Town Chair of Sherman for three terms and as an Iron County Supervisor for three terms. He also worked as a mechanic at Uhen’s Garage in New Munster, WI for 43 years doing small engine work. His interests include genealogy and research work, collecting antiques, history writing and preservation, photography, following and speaking out on current events and issues, art, reading, woodworking, and gardening. He is also a member of the Veterans of Foreign Wars, having served with Attack Squadron 215 aboard USS  Hancock and Bon Homme Richard in Vietnam. Gerald is a fifth-generation Wisconsin resident.

Gerald serves as District 8 director because he feels that his experiences and consumer advocacy skills make a difference on the PEC Board of Directors. He believes that there is always room for improvement. He is a “people person” and gives his all to any task he undertakes.



Francis Gwinn

Francis Gwinn and his wife, Lois, live at 80689 Peeksville Road in Butternut.   They have two children and five grandchildren. They have been members of Price Electric Cooperative for 20 years and he has served as a Price Electric Cooperative Board Director for District 9 since 2002.

Francis is retired after a 33 year career as an Industrial Education instructor in the Oshkosh public school system.  He currently runs his own business, CPA Forest Products.  In his spare time Francis enjoys hunting, fishing, boating, and traveling.

Francis is a member of the National Education Association, the Wisconsin Education Association and is the town chairman for the Town of Peeksville.  He has earned a master’s degree in Industrial Education. 

In his time on the PEC Board, he has completed the Board Leadership training courses and has served as the PEC representative on the Dairyland Board of Directors for the past two years. 

Francis believes his past educational and work experiences, including his experience gained on the Price Electric and Dairyland Boards, will enable him to continue to contribute in a positive way as a Cooperative director.  He states that District 9 will be actively represented at board meetings since he is self-employed and will be able to attend all meetings.  He has a sincere interest in the continued growth of Price Electric Cooperative.



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